Role: Brand and Marketing Specialist

Location: Murarrie, Brisbane

Employment Type: Full-time, Permanent

Help shape a brand that makes a difference for children across Australia!

At Goodstart, everything we do is grounded in a simple purpose - to give every child the best possible start in life. With nearly 700 centres, 16,500 Goodstarters and more than 70,000 children in our care each day, we are Australia’s largest provider of early learning and a proudly not‑for‑profit organisation committed to impact.

Our Role:

As our Brand and Marketing Specialist, you’ll play a key role in bringing Goodstart’s brand to life through integrated marketing campaigns across brand, services and talent.

Working closely with the Brand and Marketing Lead and broader team, you’ll manage end-to-end campaign delivery, from insights and briefing through to execution and performance tracking, ensuring everything is delivered on time, on brand and with impact.

This is a great opportunity for someone who enjoys working across multiple projects, collaborating with stakeholders and using data to drive meaningful outcomes.

Your Impact:

• Support the planning, execution and tracking of brand, services and talent campaigns, projects and partnerships.
• Coordinate photoshoots, events, paid campaigns and community partnerships that strengthen Goodstart’s visibility and appeal.
• Develop and manage marketing briefs, content, collateral and digital assets that support the customer journey.
• Provide brand advice and approvals, ensuring all teams follow brand guidelines and maintain a consistent voice and visual identity.
• Create, proofread and edit copy for digital and print channels, ensuring all messaging feels warm, consistent and aligned.
• Use insights and analytics to track performance, inform optimisation and support continuous improvement across campaigns

What Goodstart can offer you:

• Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
• Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
• Access to discounted childcare (up to 15%)
• Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
• Discounted health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Free annual flu shot (optional)
• Option to purchase extra leave for even greater work life balance  
• First Nations Support and Cultural Leave
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
• Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

You’ll bring to the table:

• Tertiary qualification in Marketing, Advertising, Business or similar.
• 3+ years’ experience in a marketing role.
• Strong Canva skills and experience using Brand Hub or similar tools.
• Skills in Adobe InDesign, Photoshop and Illustrator (highly regarded).
• Experience running campaigns and events across Meta, TikTok and other social platforms.
• Confidence updating content and imagery via a website CMS.
• Strong copywriting skills for multiple audiences and platforms.
• Experience managing national, multi‑channel campaigns with measurable results.
• Ability to track performance, analyse data and use insights to inform decisions.
• Excellent time‑management with the ability to juggle multiple tasks.
• Strong organisational and project management skills with high attention to detail.
• Ability to create clear reports and interpret marketing metrics.

• Current QLD Blue card

How to apply

Click ‘Apply Now’ and submit your application.

We review applications as they are submitted. We encourage you to submit your application as soon as possible for your best chance to progress to the next stage of the process.

Have a question? Contact our Talent Acquisition Team via email recruitment@goodstart.org.au

At Goodstart we are deeply committed to Reconciliation and encourage Aboriginal and/or Torres Strait Islander people to apply. For further information and support email deadlycareers@goodstart.org.au

If you are a placement agency or external recruiter, please refrain from submitting resumes to Goodstart unless you have a signed staffing agency agreement with us. Goodstart will not be responsible for or pay any placement fees for candidates submitted by agencies that are not approved suppliers. Any resumes received from agencies or external recruiters without an agreement will be reviewed by Goodstart and may be shared with our internal recruiting team for their reference.

Supporting our people and protecting our children

We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check.