Role: Digital Marketing Lead

Location: Murarrie, Brisbane, QLD

Employment Type: Full-time, Permanent

Lead the digital experience that helps families and children thrive!

If you’re a digital leader who loves turning big ideas into meaningful experiences, this is your chance to make a real impact.

At Goodstart, we’re building a digital ecosystem that inspires families, strengthens community connection, and supports better outcomes for children and we’re looking for someone ready to lead the way.

Our Role:

As our Digital Marketing Lead, you’ll play a key role in shaping and delivering Goodstart’s digital marketing strategy to support growth, engagement, and brand leadership.

You’ll lead the end-to-end digital ecosystem, from websites and customer journeys to campaign performance and optimisation, ensuring we deliver seamless, insight-led experiences for families across Australia.

Working closely with internal teams and stakeholders, you’ll drive a high-performing digital program of work that strengthens our position as the provider of choice in a competitive market.

Your Impact:

• Lead and evolve Goodstart’s digital marketing strategy across platforms, campaigns, and customer journeys
• Drive customer acquisition and engagement through data-led digital campaigns (SEO, SEM, paid media, eDM and more)
• Enhance website performance, user experience, and conversion optimisation across all digital touchpoints
• Deliver a forward-looking digital program of work aligned to enterprise growth priorities
• Use insights, analytics, and customer behaviour to continuously improve performance and outcomes
• Partner with stakeholders across the organisation to align digital initiatives with broader business goals
• Lead and develop a high-performing team, fostering a culture of innovation, collaboration, and continuous improvement

What Goodstart can offer you:

• Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
• Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
• Access to discounted childcare (up to 15%)
• Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
• Discounted health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Free annual flu shot (optional)
• Option to purchase extra leave for even greater work life balance  
• First Nations Support and Cultural Leave
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
• Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

You’ll bring to the table:

• Tertiary qualifications in Marketing, Advertising, Business or similar
• 5+ years of experience in digital marketing leadership role, ideally within a complex or national organisation
• Confidence working across CMS platforms, analytics tools, SEO/SEM, and digital optimisation
• A data-driven mindset with the ability to translate insights into actionable strategies
• Strong stakeholder management skills, with the ability to influence and collaborate at all levels
• Experience leading teams and delivering large-scale digital programs of work
• Excellent communication skills with the ability to simplify complex ideas

• Current QLD Blue card  

How to apply

Click ‘Apply Now’ and submit your application.

We review applications as they are submitted. We encourage you to submit your application as soon as possible for your best chance to progress to the next stage of the process.

Have a question? Contact our Talent Acquisition Team via email recruitment@goodstart.org.au

At Goodstart we are deeply committed to Reconciliation and encourage Aboriginal and/or Torres Strait Islander people to apply. For further information and support email deadlycareers@goodstart.org.au

If you are a placement agency or external recruiter, please refrain from submitting resumes to Goodstart unless you have a signed staffing agency agreement with us. Goodstart will not be responsible for or pay any placement fees for candidates submitted by agencies that are not approved suppliers. Any resumes received from agencies or external recruiters without an agreement will be reviewed by Goodstart and may be shared with our internal recruiting team for their reference.

Supporting our people and protecting our children

We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check.