Role: Digital Marketing Specialist

Location: Murarrie, Brisbane

Employment Type: Full-time, Permanent

Bring digital experiences to life that connect families and communities!

If you’re passionate about digital marketing and love seeing your work make a real impact, this is your opportunity to be part of something meaningful.

Our Role:

As a Digital Marketing Specialist, you’ll play a key role in delivering impactful digital campaigns and enhancing the online experience for families across Australia.

You’ll work closely with the Digital Marketing Lead and broader marketing team to execute campaigns, optimise website performance, and support a seamless digital journey, from first interaction through to enrolment.

Your Impact:

• Support the delivery of digital marketing campaigns across channels including SEO, SEM, paid media, and eDM
• Manage and optimise website content, including CMS updates, landing pages, and user journeys
• Help improve the accessibility, usability, and performance of digital platforms
• Monitor campaign performance and provide insights to drive continuous improvement
• Contribute to test-and-learn initiatives to enhance engagement and conversion outcomes
• Collaborate with internal teams and stakeholders to deliver integrated marketing activities
• Support the delivery of website enhancements from briefing through to testing and launch

What Goodstart can offer you:

• Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
• Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
• Access to discounted childcare (up to 15%)
• Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
• Discounted health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Free annual flu shot (optional)
• Option to purchase extra leave for even greater work life balance  
• First Nations Support and Cultural Leave
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
• Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

You’ll bring to the table:

• Tertiary qualifications in Marketing, Advertising, Business or similar
• At least 3 years’ experience in a marketing or digital marketing role, ideally with exposure to campaign delivery and website management
• Strong understanding of digital channels including SEO/SEM, email marketing, and paid media
• Experience working with CMS platforms and digital marketing tools (e.g. Google Analytics, Tag Manager, email platforms)
• A data-driven mindset with the ability to analyse performance and identify opportunities
• Strong attention to detail and ability to manage multiple priorities
• Excellent communication and stakeholder engagement skills
• A proactive, collaborative approach with a willingness to learn and grow

• Current QLD Blue Card

How to apply

Click ‘Apply Now’ and submit your application.

We review applications as they are submitted. We encourage you to submit your application as soon as possible for your best chance to progress to the next stage of the process.

Have a question? Contact our Talent Acquisition Team via email recruitment@goodstart.org.au

At Goodstart we are deeply committed to Reconciliation and encourage Aboriginal and/or Torres Strait Islander people to apply. For further information and support email deadlycareers@goodstart.org.au

If you are a placement agency or external recruiter, please refrain from submitting resumes to Goodstart unless you have a signed staffing agency agreement with us. Goodstart will not be responsible for or pay any placement fees for candidates submitted by agencies that are not approved suppliers. Any resumes received from agencies or external recruiters without an agreement will be reviewed by Goodstart and may be shared with our internal recruiting team for their reference.

Supporting our people and protecting our children

We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check.